Openbravo, S.L. is a company that develops professional solutions based on free software for business.
Note
The information in this section has been taken mainly from the corporate website (http://www.openbravo.com/).
Business model
The business model exploited by the company is that of providing services for the products it develops. As we explained in other modules, its business strategy is based on associationism and coopetition between companies in order to exploit the same business opportunity.
Business strategy
The business model is implemented by partners that provide services to end customers (such as customisation and support). In a sense, this particular hierarchy between producer, distributor (or partner) and client establishes an atmosphere of cooperativism with common goals.
To complete the strategy, the company publishes a manifesto as a sort of statement of intent, which combines aspects of free software (for example, transparency, openness and collaboration) with the company's third-party commitments (such as free access or contribution management).
Management and leadership The company's management combines tasks that are internal and external to the organisation, both in its management team and its Board of Directors, which is the result of foreign investment injected into the company combined with its particular methodology based on free software.